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CHOCOLAT LOGO DESIGN & BRAND DEVELOPMENT

  • Smart Artz were confident of meeting new opportunity at a Commerce Queensland networking function but never imagined that the Rydges poolside would give rise to Chocolat, a crowd favourite amongst our legion of female fans!
  • The project was open - a Melbourne Restauranteur envisages Cairns first purpose built Chocolate Cafe but without a name, or an image or any other direction we were unleashed to create a rumball in the market place!
  • Based on Bavarian theming we created a corporate image with such intricate detail, down to the French adaptation of Chocolate to Chocolat and the tiny chocolate covered strawberries in the logo vines - we connected with the clients target market (primarily women!) and after building a logo, website, signage, print material and membership program, had 240 registered members and drooling fans before a single chocolat was sold!

Peace with sand between your toes.... Smart Artz style

  • When Husband and Wife team Rod and Julie Mitchell came to us with a vision to open a B&B at Holloways beach, we could practically smell the sea salt! With no pre-concieved ideas or inhibitions Julie brought us the name and a colour and we went to work!
  • In surf lingo, the word “Zimzala” is used to describe a free-spirited person who finds peace with sand between their toes - with origins somewhere in Coastal African dialect the word has translated beautifully to our elegant representation of Rod and Julies dream.
  • In creating the corporate image for Zimzala we spent a lot of time at the B & B taking photos and harmonising with the Zimazala experience. We watched as Rod and Julie transformed the rundown abode to a beautiful Balinese inspired Bed and Breakfast.
  • The corporate image has now transcended to signage, stationary, embroidered towels and a beautiful website - for the full experience, why not book in for a weekend!