You go to a party and you see an attractive girl across the room. You go up to her and say, "Hi, I'm great in bed, how about it?"
That's Direct Marketing.
You go to a party and you see an attractive girl across the room. You give your friend a buck. She goes up and says "Hi, my friend over there is great in bed, how about it?"
That's Advertising.
You go to a party and see an attractive girl across the room. You somehow get her mobile number. You call and chat her up a while and then say "Hi, I am great in bed, how about it?"
That's Tele-Marketing.
You go to a party and see an attractive girl across the room. You recognize her. You walk up to her, refresh her memory and get her to laugh and giggle and then suggest, "Hi, I am great in bed, how about it?"
That's Customer Relationship Management.
You go to a party and you see an attractive girl across the room. You stand straight, you talk soft and smooth, you open the door for the ladies, you smile like a dream, you set an aura around you playing the Mr. Gentleman and then you move up to the girl and say, "Hi, I am great in bed, how about it?"
That's Hard Selling.
You go to a party, you see an attractive girl across the room. SHE COMES OVER and says, "Hi, I hear you're great in bed, how about it?"
Now THAT is the power of Branding.
Quoted from the book "Brand Failures" by Matt Haig are some interesting stories when good intention's fail. Reinforcing the common saying
" Your brand is not what you think it is, its what they think it is".
In the late 1980s, Pepsi spotted a previously unexploited consumer: the breakfast cola drinker. Although Pepsi hadn’t conducted much comprehensive market research into this area, the company realized that many young adults were drinking caffeinated cola rather than coffee for breakfast. They therefore came up with Pepsi AM, a drink ‘with all the sugar and twice the caffeine.’
Unfortunately, Pepsi had failed to appreciate that although some people drank Pepsi for breakfast, there was no specific demand for a new sub-brand centred around that usage. ‘If a consumer doesn’t know he (or she) has a need, it’s hard to offer a solution,’ says brand expert and marketing author Robert McMath. ‘Sometimes a company can manufacture a need – but it’s expensive that way.’
Nobody knew they wanted Pepsi AM, so nobody bought it. Furthermore, many marketing experts have successfully argued that because its name dictated when the product should be consumed, the market size was restricted to specific-occasion. Another bad idea, another flop.
