You go to a party and you see an attractive girl across the room. You go up to her and say, "Hi, I'm great in bed, how about it?"
That's Direct Marketing.
You go to a party and you see an attractive girl across the room. You give your friend a buck. She goes up and says "Hi, my friend over there is great in bed, how about it?"
That's Advertising.
You go to a party and see an attractive girl across the room. You somehow get her mobile number. You call and chat her up a while and then say "Hi, I am great in bed, how about it?"
That's Tele-Marketing.
You go to a party and see an attractive girl across the room. You recognize her. You walk up to her, refresh her memory and get her to laugh and giggle and then suggest, "Hi, I am great in bed, how about it?"
That's Customer Relationship Management.
You go to a party and you see an attractive girl across the room. You stand straight, you talk soft and smooth, you open the door for the ladies, you smile like a dream, you set an aura around you playing the Mr. Gentleman and then you move up to the girl and say, "Hi, I am great in bed, how about it?"
That's Hard Selling.
You go to a party, you see an attractive girl across the room. SHE COMES OVER and says, "Hi, I hear you're great in bed, how about it?"
Now THAT is the power of Branding.
Quoted from the book "Brand Failures" by Matt Haig are some interesting stories when good intention's fail. Reinforcing the common saying
" Your brand is not what you think it is, its what they think it is".
Launched in 1979, Clairol’s yogurt-based shampoo failed to attract customers largely because nobody liked the idea of washing their hair with yogurt. Of those who did buy the product, there were even some cases of people mistakenly eating it, and getting very ill as a result. The ‘Touch of Yogurt’ concept is made even more remarkable by the introduction three years earlier by Clairol of a similar shampoo called the ‘Look of Buttermilk.’ This product had instantly bombed in test markets where consumers were left asking: what exactly is the ‘look of buttermilk’ and why should I want it?
