You go to a party and you see an attractive girl across the room. You go up to her and say, "Hi, I'm great in bed, how about it?"
That's Direct Marketing.
You go to a party and you see an attractive girl across the room. You give your friend a buck. She goes up and says "Hi, my friend over there is great in bed, how about it?"
That's Advertising.
You go to a party and see an attractive girl across the room. You somehow get her mobile number. You call and chat her up a while and then say "Hi, I am great in bed, how about it?"
That's Tele-Marketing.
You go to a party and see an attractive girl across the room. You recognize her. You walk up to her, refresh her memory and get her to laugh and giggle and then suggest, "Hi, I am great in bed, how about it?"
That's Customer Relationship Management.
You go to a party and you see an attractive girl across the room. You stand straight, you talk soft and smooth, you open the door for the ladies, you smile like a dream, you set an aura around you playing the Mr. Gentleman and then you move up to the girl and say, "Hi, I am great in bed, how about it?"
That's Hard Selling.
You go to a party, you see an attractive girl across the room. SHE COMES OVER and says, "Hi, I hear you're great in bed, how about it?"
Now THAT is the power of Branding.
Quoted from the book "Brand Failures" by Matt Haig are some interesting stories when good intention's fail. Reinforcing the common saying
" Your brand is not what you think it is, its what they think it is".
General Foods launched cartons Maxwell House ready-to-drink coffee in 1990. The cartons, which appeared in the refrigerated sections of supermarkets, declared the product represented ‘a convenient new way to enjoy the rich taste of Maxwell House Coffee.’ The packaging stated that the coffee was brewed with ‘crystal clear water’ and promised that the ‘fresh brewed flavour and aroma are locked in this exclusive foil-lined fresh-pack.’ The cartons also had a convenient screw-on plug to aid ease of use. The only trouble was the product couldn’t be microwaved in its original container. Therefore the key incentive to buy ready-to-drink coffee – convenience – was taken away. As no-one fancied drinking cold coffee, the product failed.
