You go to a party and you see an attractive girl across the room. You go up to her and say, "Hi, I'm great in bed, how about it?"
That's Direct Marketing.
You go to a party and you see an attractive girl across the room. You give your friend a buck. She goes up and says "Hi, my friend over there is great in bed, how about it?"
That's Advertising.
You go to a party and see an attractive girl across the room. You somehow get her mobile number. You call and chat her up a while and then say "Hi, I am great in bed, how about it?"
That's Tele-Marketing.
You go to a party and see an attractive girl across the room. You recognize her. You walk up to her, refresh her memory and get her to laugh and giggle and then suggest, "Hi, I am great in bed, how about it?"
That's Customer Relationship Management.
You go to a party and you see an attractive girl across the room. You stand straight, you talk soft and smooth, you open the door for the ladies, you smile like a dream, you set an aura around you playing the Mr. Gentleman and then you move up to the girl and say, "Hi, I am great in bed, how about it?"
That's Hard Selling.
You go to a party, you see an attractive girl across the room. SHE COMES OVER and says, "Hi, I hear you're great in bed, how about it?"
Now THAT is the power of Branding.
Quoted from the book "Brand Failures" by Matt Haig are some interesting stories when good intention's fail. Reinforcing the common saying
" Your brand is not what you think it is, its what they think it is".
Ben-Gay is another well-known US brand. It is an analgesic cream used for the relief of minor arthritic pain, muscle aches and back pain. Again, its first brand extension – Ultra Strength Ben-Gay – was a success, as it was essentially the same product, only intensified. When trying to think of another logical extension, the company came up with Ben-Gay Aspirin. After all, Ben-Gay could use its existing distribution network and the brand could still be associated with pain relief. Well, that is what the company thought. The only trouble was Ben-Gay was so strongly associated with the burning cream that it was unable to make the transition. Nobody liked the idea of swallowing a Ben-Gay product. As a result, the Ben-Gay Aspirin failed.
