A logo can be the most important part to starting your business and starting it with a bang.  We all remember things that make a great first impression and this is exactly what a logo should do.

What makes a good logo?  Your logo must convey a message, speak to people when you cannot and this is usually important through the correct selection of a business name.

Important components of a business name and logo

1. Meaningful – must communicate the value and beliefs of your brand
2. Sustainable – future orientated for growth and success and equipped to be ready for change.
3. Unique – easy to remember, pronounce and differentiate from your competitors
4. Market Orientated – speaks to your target market and suits your industry
5. Visual – can be read with ease and attracts attention
6. Practical – can be trademarked and you can register and appropriate domain name

A simple logo design allows for easy recognition from your target audience.  Logos that are designed with a creative corporate identity feature something unique and graphical to differentiate you from others.